Posts Tagged ‘elle’

Camel Coat: A fall must have

Monday, April 12th, 2010

On the runways for fall 2010, many trends were spotted. Among them being: motorcycle gloves, the color green and everything equestrian. One trend, however, that we  saw on dozens of catwalks was the camel coat…..  So it seems designers are all telling us  one thing: We need to wrap up against the chill in a timeless, luxurious, honey-colored coat.

Check out these fashionable ladies walking the streets in their camel coats.

Now the question remains: will you trade in your black coat with a camel coat?

This depends on who you are. I am not saying black is out. I am simply saying camel is in!

The thing about camel is that it gives the impression of effortless chic. I agree that it demands a certain amount of upkeep and maintenance, not least on the dry-cleaning bills. If this is an issue, the alternative is to wear a slightly less demanding coat – a washable beige cotton trench or pea coat from Gap, for example – and buy some caramel leather shoes or a camel pencil skirt or a fawn-coloured cashmere sweater.

If you’re looking for a practical piece that will last several winters and not break the bank, check out this  Michael Kors coat. This updated alternative to basic black will still match everything in your closet while adding some oomph to your cold-weather wardrobe. The belt will also show off the waist line. Another major fall 2010 trend. says that “camel looks indulgent like winter white but has the pragmatism of gray and black. It’s the best of both worlds. … A camel coat evokes throwaway glamour.”
Available at select retailers, $375.00.

Now…. How to wear your new coat:

The truth is you can wear your new coat over anything.

Choosing to wear your camel coat with denim will communicate  an effort without looking as if they’re trying too hard.

Try it over a cocktail dress or a pant suit will make you look polished and refined.

Color is not of much importance here because camel is neutral and will compliment almost every color. It is the new black.

Look how fabulous model, Anna Selezneva looks in one:

New closet staple? I think yes!

Once you get our lovely camel coat, take good care of it, for a heart-warming relationship with a camel coat should last a lifetime, not a season.

xoxo

If it’s something you really feel passionate about, you find a way

Monday, April 5th, 2010

It’s 2:08 am and I am now choosing music for the show on Saturday. I could leave this detail up to the D.J. just as I can also leave the lighting up to the electrician that night—but just as  a true Arian, I welcome a challenge and I expect perfection…. from everyone… most especially myself.

Every show necessitates a new mood… For example, last season, the collection was all about  stiff construction… THE FASHION PENDULUM IS NOW SHIFTING…

THE HARD, AGGRESSIVE EIGHTIES INSPIRED LOOKS THAT HAVE DOMINATED SEASONS PAST ARE SLOWLY BEING OVERTHROWN BY A NOUVEAU FRENCH SEVENTIES ROMANCE.This change of thought requires a change of music, food… atmosphere etc. without all this, the designers, message is not translated. This, does not, however, denote, a house has to break the bank for every show. Always remember, fashion is a business and minimal investment brings about maximum return.

Once the show is over, the real work begins. I have to say goodbye to this collection and hello to the new. Because Spring is only a few months away and the next collection has to be even better.

Thank you for reading and always remember: “Happy are those who dream dreams and are ready to pay the price to make them come true.” – Leon J Svens

The Future of Fashion is Six Months

Wednesday, March 24th, 2010

I am currently putting the final touches on the Fall 2010 collection.   This moment is always the most rewarding: when the collection is done, the photoshoot is complete, and buyers are flipping through the collection, ready to write their next order. The process of actualizing a collection is the most rewarding. I can’t wait to see what you think!

This upcoming season I wanted to portray an intellectual beauty.  Specifically, my inspiration was a collection of stills of Audrey Hepburn in the classic film, Funny Face, and the idea of the “intellectual girl.”  The story is about a strong woman, and the notion that sexiness is strength.  This is a kind of a new glamour, one that transcends borders and is always in vogue. The message here is that the beauty of tomorrow is intelligence.

Here’s a sneak peak at KEEMIA Fall 2010


Now what shoes to wear with all those dresses?

Browns’ buying director Erin Mullaney picks her favorite shoes for autumn/winter 2010

Feeling chilly:  See Matches’ buying director Bridget Cosgrave’s Top 10 Coats

My favorite surprise of the Fall 2010 season was Curvy, Adult, Diverse Models Walking the catwalk at Louis Vuitton

The clothes were mostly conservative, and conceived with a real, grown-up woman in mind. None of the skirts so much as showed knee, and the most revealing looks only showed a tasteful amount of cleavage.

Read more: Curvy, Adult, Diverse Models Walk Louis Vuitton — The Cut http://nymag.com/daily/fashion/2010/03/curvy_adult_diverse_models_wal.html#ixzz0j7b0pmkZ

Another show I loved was Julien Macdonald.

The outerwear was so scrumptuous!

take a look at the adorable jacket! HOT

To view the entire collection, please click here.

Inspiration behind this collection: The designer imagined a woman hot and bothered after a day on her horse, slipping into something sinful when she got home. So the collection breezily straddled two poles: sophisticated outerwear and suggestive, lingerie-influenced evening attire. well done!

To wrap it up:

The KEEMIA Fall 2010 collection will hit the runway April 3, 2010 at the Iranian student group at UCLA Fourth Annual Fashion Show fundraiser for the Persian American Cancer Society). Tickets are available at Ticketmaster or the UCLA Central Ticket Office.  Doors open at 6:00 PM.

Based in Los Angeles and New York, the KEEMIA collection is presently available in specialty boutiques in the United States, Dubai, UAE, and online boutiques including www.revolveclothing.com and www.couturecandy.com.

KEEMIA was featured in the March issue of ELLE magazine (see image attached).  Also, be sure to check out May’s issue of GLAMOUR magazine, which will feature a story on the cast of GLEE in KEEMIA.

As ever, thank you for your continued support!

Keemia

Follow me on twitter: www.twitter.com/keemia

Don’t Worry, Be Happy

Tuesday, February 16th, 2010

Optimism is infectious at Mercedez Benz Fashion Week.

I am so happy to see the comeback of pretty, feminine happy dresses! One can look to the Fall 2010 collection hitting the runway at MBFW for proof….

Designers are all sending the same message, “Don’t worry, be happy!”

While we had a strong shift toward a masculine-made-feminine look in 2009, many designers are now  taking it back by showing you their  true “feminine” sides. Lots of pastels, lace and floral prints have hit the runway with mass appeal.

The essence of masculine versus feminine; The power of the feminine factor at DVF….

Alice + Olivia’s Fall 2010 was replete with sparkly dresses, pastel feather skirts and pink fur shrugs

What is more enlivening than the sight of a woman in a lovely dress??

Valentino always said, “I know what women want. They want to be beautiful.” I could not agree more! What has been getting me excited these past few months is anything and everything feminine, soft, airy and light. Don’t get this confused with girlie. This season I am concentrating on structured satin organza dresses with appliques of soft touches such as feather, irridecent rhinestones, and jacquard velvets.   The inspiration for the line kind of came at me from multiple ideas. One of them to begin with is the color pink… which I think is the most feminine of colors.

This season soft is not just about ruffles and rosettes, designers are choosing fabrics like jersey and cashmere and silk and layering and draping these fabrics with an emphasis on soothing over curves and adding a sense of simplicity.

Transform girlie to gracefully cool.

So as you see, I’m not saying go head to toe girlie….  instead couple a ruffled a-line blouse with maybe a pair of leather trousers or a feathery skirt and a denim jacket.

So enough with the despondency and chat over this horrible recession already… There are so many things to be excited about this season! Keemia will be showing Fall 2010 March 12.

***Stay turned ***

A look back at Past  Keemia Show:

Please fast forward to about 3:30 on the video to see my interview at PACI 2008: