Just between you and me: I woke up today at 7:38 am with my head on top of a sketchpad and a charcoal in my hand. I don’t usually pass out like this, but I was recovering from a busy month ( especially this past week due to the oscars). Some serious zzzzz time was very much needed!
Here’s what’s been going on since we “talked” last:
It’s fashion week in Paris
I love this time of year. Unfortunately, this season I could not make it out to Paris but I am surely living vicariously through style.com. In Paris, this season designer are giving the girls what they want: va-va-va-voom glamour!
This means seriously sexy clothing that can cross seasons. Scandalously short hemlines have also been prevalent this week in Paris… and if it wasn’t short, it most likely was a gown with slit all the way up to the hip.
Sequins, organza, strong shoulders, floral, and leopard—everything you’d hope and expect from a great fashion show have been replete this week in Paris.
My favorite show thus far has been Christian Dior- GORGEOUS
Dior’s ready-to-wear was equestrian-themed, a follow-on from the daywear strand of the acclaimed Couture show in January.
The Fall 2010 collection was replete with wool pencil skirts, baker boy caps, tough leather jackets over soft ruffled georgette dresses what commanded the most attention, however, was the knitwear. Knitted sweaters after-all have gotten so popular since Rodarte first came out with their 2009 collection of most mohair pieces. Dior’s answer to the knit phenomenon were admirable… A cream oversize cardigan-coat, threaded through with blue satin ribbon, and two lacy raschel-knit dresses were the best pieces.
The whole impression? Country girl in soft ruffles and lace being swept away into the sunset with her leather clad boot wearing man.
Not to shabby…
Did I mention how much I love these Chloe boots…. from the times stella was designing… Le Sigh..
As for me … I’ve been busy with Oscars fittings. However, I am keeping my mouth shut because celebs (got to love them) are a little fickle sometimes and they don’t end up doing what they had promised.
Fingers crossed and hair braided… the red carpet will be dusted with starlets in KEEMIA designs.
Fall 2010 photoshoot is next week… so I’ll keep you guys updated.
Almost done with the Fall 2010 collection… one style left to finish. I’ll give you guys only a sneak peak at what’s to come. The final dress will be strapless, sheered and short. This gorgeous scalloped Solstiss lace will be the final touch…
Optimism is infectious at Mercedez Benz Fashion Week.
I am so happy to see the comeback of pretty, feminine happy dresses! One can look to the Fall 2010 collection hitting the runway at MBFW for proof….
Designers are all sending the same message,“Don’t worry, be happy!”
While we had a strong shift toward a masculine-made-feminine look in 2009, many designers are now taking it back by showing you their true “feminine” sides. Lots of pastels, lace and floral prints have hit the runway with mass appeal.
The essence of masculine versus feminine; The power of the feminine factor at DVF….
Alice + Olivia’s Fall 2010 was replete with sparkly dresses, pastel feather skirts and pink fur shrugs
What is more enlivening than the sight of a woman in a lovely dress??
Valentino always said, “I know what women want. They want to be beautiful.” I could not agree more! What has been getting me excited these past few months is anything and everything feminine, soft, airy and light. Don’t get this confused with girlie. This season I am concentrating on structured satin organza dresses with appliques of soft touches such as feather, irridecent rhinestones, and jacquard velvets. The inspiration for the line kind of came at me from multiple ideas. One of them to begin with is the color pink… which I think is the most feminine of colors.
This season soft is not just about ruffles and rosettes, designers are choosing fabrics like jersey and cashmere and silk and layering and draping these fabrics with an emphasis on soothing over curves and adding a sense of simplicity.
Transform girlie to gracefully cool.
So as you see, I’m not saying go head to toe girlie…. instead couple a ruffled a-line blouse with maybe a pair of leather trousers or a feathery skirt and a denim jacket.
So enough with the despondency and chat over this horrible recession already… There are so many things to be excited about this season! Keemia will be showing Fall 2010 March 12.
***Stay turned ***
A look back at Past Keemia Show:
Please fast forward to about 3:30 on the video to see my interview at PACI 2008:
The Chicest Ways to Look Gorgeous whilst keeping warm in the Winter.
If you’re anything like Team Keemia you’re ready to ditch the thermals and legwarmers and wear your spring summer pieces immediately. Yet there’s still a distinct cool chill in the air. Well worry not, because we have the solution; the perfect transitional trend that we like to call Luxe weather-wear: layering up basic pieces with lots of loose fitting jersey and luxe fabrics, creating a new on-trend mix like that of Burberry paired with Blumarine.
It’s a nod to next season whilst still keeping warm and cozy in your favorite winter basics.
Here are some tips:
1. Add a little floral to your mid winter wardrobe. There is nothing like a floral print to ward off winter blahs. Have a field day with the rugged/refined look of filmy florals layered with earthy knits, denim, and bad-boy biker chains. Floral trends
2. Layer knits: The weather maybe dreary but this doesn’t mean your wardrobe must be dismal as well. Here are some tips to fashionably layer clothing in the winter: Layer everything
3. Get yourselves a pair of hot boots: Over-the-knee boots are the must-have item for Spring 2010. Round-toed boots are the favored footwear among women in their twenties this winter. This marks a big change, given that pointy-toed shoes have more or less ruled since the mid-1990s. Ralph Lauren round-toed boot
4. Hooray for Hoisery: Tights and stockings are regaining popularity as fashion items. Favorites hoisery among young fashion aficionados are delicate lace tights in black and gray. These accessories can often be worn with tight or tiered miniskirts for a feminine finish. Baby blue lace hoisery at Christian LaCroix
5. Girly Dressing: Fashion aficiandos are going ga-ga over pink babydoll dresses, white lace dresses, and other cute, feminine wardrobe pieces. This girly and cutesy style has become a favorite look for dates and parties alike. How to dress fabulously feminine.
One style that never goes out of season is that of the cocktail dress. Find the retailer nearest you that carries Keemia cocktail dresses.
There you go. Good luck. Stay warm and stay fabulous!
“If you close the door, the night could last forever,” This quote serves to inspire my current project. The quote conjures up feelings of love, the joy of the unuknown. The feeling that the heart is expanding a thousand fold. The many face of love and fashion.
This season, the label expands into including jacquard velvets, a longtime passion of mine, into my mix of fabrics for the collection. I’ve always loved silk jacquard velvet– the softness of this silk fabric is always comforting. Inferior qualities are made with a silk pile on a cotton or linen back, or with other soft fibers such as nylon, acetate, or rayon, close nap of erect threads, but I particularly feel that these imitations do not come close to comparing to the true silk kacquard velvet.
Dresses adorned in jacquard velvet will hit stores in August 2010.
It’s an invitation to a grand ball and I call it appropriately: La Fête.
Like the rest of the world, I have been overwhelmed by the winds of Avatar obsession, but nonetheless, I try to stay true to course…designing young, confident, and just pure dreamy cocktail dresses.
This season, the design backstory goes, Caroline, my lovely socialite muse, is invited to multiple parties in the same night and to successfully attend all, she creates fashion avatars of herself … changing dresses for each exceptional celebration.
With Caroline’s different avatars in mind,I design a dress for each lavish party. Dresses are composed of layered satin organza, flowing chiffon, twisted jersey and French lace embroidery. The collection’s delight, however, is in the more light-fingered treatments: delicate fronds of ostrich plume feathers on cascading organza dresses, multiple circular cuts of georgette stitched at the shoulders to reveal a perfect décolleté, and silver lace embroidery on a sequined floor-sweeping gown.
Faisons la fête! Keemia Pre-Fall 2010
Overwhelmed by the start of a new decade? Relax. It could even be fun.
This new year, there was one fashion trend that was adopted by both old and new generations: sequins — and not just for the big night. The Spring ‘10 runways were positively gleaming. And while a strapless KEEMIA dress with sequin panels will require the right occasion, other looks are designed to bring glitter down to earth:
See the spangled camo-print jeans at Balmain, Tory Burch’s slouchy paillette tee, or the shimmery shorts Richard Chai paired with a flak jacket.
You can also use either a jacket, a clutch bag, shoe or boot smothered in sequins to make your glitterati point.
For a laid back look, try sequin Pailettes encrusted jackets. These are perfect for adding glamour at the office or a party.
Sequins were accent pieces for this past spring/summer, and everyone is now wearing sequins for fall. I’m so excited this trend is staying because it’s so easy to convert some of your previous season buys and wear them differently. KEEMIA will be carrying over sequins from Holiday to Spring.
Day to Night Sequins
Pair a sequined top with black slacks during. Cotton material makes it easy to go right from the office to dinner and then even to drinks. Take off the slacks after midnight, put on a pair of short shorts and you’re ready for the clubs. That was easy!
Other notable favorite designers featuring sequins were Krizia in Milan, Armani in Milan, Balmain in Paris, Matthew Williamson in London, and Isaac Mizrahi in NYC.
You don’t have to be a fashionista to enjoy this poignant, fascinating documentary about the courtier… an outrageous and extravagant journey with a couple of Italian guys who were smart, fortunate and incredibly talented- LOVE!
KEEMIA was founded in January 2005 by myself, Keemia Ferasat. In March 2005, I debuted my first collection, ‘Love on the Loire’, during Los Angeles Fashion Week. My first collection of intricately designed pieces defined and set the pace for the now highly covetable KEEMIA signature aesthetic. The KEEMIA woman is feminine, at ease with herself, and chic. Following my first show, the KEEMIA collections has continued to gather momentum, cementing my reputation as one of Los Angeles’ leading up-and-coming designer talents.
Over the years, I have come to understand that in fashion design, where an intense passion and a love for the entire process of design from the first flare of inspiration to the creation blowing up onto the catwalk, are as vital as skill, creativity and experience, the designer is the most necessary ingredient.
Fashion design must also have that awe-inspiring element of magic and secrecy, which only the designer can produce. This component, however, is ineffectual without a muse.
Yours truly, of course, is sightless without her muse. Blogging provides me the rare capacity to blend creativity and extend my ideas and thoughts with others, while at the same time opening myself up to original insights from my muse, my audience. You.
